Wednesday, October 12, 2011

Lauren Zalaznick: The Conscience of Television

Operation Redlight: Star Power Data

After you all finished up your presentations for Operation Redlight, we looked at some data about the actors that you chose to play the role of the protagonist.  Here's a recap of the data we observed:

8 out of 10 protagonists were white
1 out of 10 protagonists was black
1 out of 10 protagonists was Hispanic

8 out of 10 protagonists were male
2 out of 10 protagonists were female

This week, we'll be reading several articles surrounding the topic of Casting & Fate.  This theory, discussed thoroughly by George Gerbner, will guide our discussions for the rest of the semester.  Remember the IMDB scavenger hunt from today?  Who was frustrated looking for some of the items?  Ladies, how do you feel about Bella representing you TWICE on this list?  Keep a careful eye out, as always, and please post or email me real life examples of the theories we are studying in class.

Hasta la pasta,
Cordes

Saturday, May 21, 2011

Final Discussions

Topics:
These links will take you to a topic of interest.  Jump in and read, watch, or listen to these new topics.  Make sure your ideas are thoughtful and not shallow.  Can your see the difference?
I can't believe how much Call of Duty my cousin plays.  I think he is addicted and that is just they way it is I guess.  
Pretty weak.   How about this?
Call of Duty is highly addictive for several reasons.  Clearly the orienting response is being constantly activated as the gunfire, explosions, and perpetual violence will keep the brain triggered.  This also is layered on top of the other "reptilian hot buttons" on display.  That boys have the added bonus of trash talking each other creates a unique bonding experience.  You don't even have to be a jock to join in too.  In many ways, it is a much more democratic experience for the players as they can accomplish a social standing without physical
  1. Politics/ Censorship- Arnold
  2. Branding/ Gender- Monster vs. Rockstar Energy Drinks
  3. Advertising- Ethics of Marketing to Children
  4. Advertising and Social Networking
  5. Violence & Women
  6. Men & Women
  7. Men and Gender Codes
  8. Hollywood Profits & Money
  9. Social Media- Potential and Limits
Take Home Final for Wednesday:
Pick one of the issues previously listed.   

  1. Establish an original thesis based upon your observations of the issue.
  2. Directly connect your observations to any of the five core principles of media literacy that apply.
  3. Counter argue with a position of a classmate or with an opinion from a source.
  4. As this is a take home essay, you have over 48 hours to consider the issue, develop a stance, collect evidence for support, seek opposing views and counter-argue, and conclude.  Do not come in empty handed  on Wednesday. 
  5. Please type and double space the final.  My preference but not required.

    Final Discussion- Social Media and its issues

     Prosecution:
    Facebook Issue #1
    Facebook Issue #2
    Facebook Issue #3
    Issue #4

    Defense:

    Are Distractible People More Creative?

    Can Twitter Lead People to the Streets?

    Learning by Playing: Video Games in the Classroom

     

     

    Final Discussion- Arnold - Censorship/Private Lives/ Politics

     In response this week's media bombshell:
    From Daily Beast
    For many years, Schwarzenegger employed pit-bull attorney Marty Singer—whose legal threats to journalists are the stuff of legend—to stamp out negative stories and discredit women who claimed he'd misbehaved in front of them. Even Anthony Pellicano, the disgraced private investigator currently serving a 15-year sentence for wiretapping, racketeering, and wire fraud, reportedly worked on Schwarzenegger's behalf for a time, sifting through his client's own trash to suss out potential enemies.
    But perhaps the greatest coup came in 2002, shortly before Schwarzenegger announced his candidacy for Governor. That year, David Pecker's American Media, which publishes supermarket tabloids like The National Enquirer and Star, purchased a slew of fitness magazines from Schwarzenegger's mentor Joe Weider in a transaction valued at around $350 million. Soon after, AMI signed up the Terminator himself in a multi-year contract that made him the executive editor of a number of its publications.
    AMI got a PR boost from the publicity, and Schwarzenegger got a certain amount of immunity from the company’s tireless attack dogs. As one longtime AMI staffer put it to Los Angeles Magazine in a 2004 article by Ann Louise Bardach, “When Weider was being bought, the edict came down: No more Arnold stories.”
    Should politicians be fair game?  What is the ethical fallout that his behavior was purposely shielded by a corporate sponsor?

    Friday, May 20, 2011

    Final Discussion- Branding- Thanks Morgan!!

    Monster vs. Rockstar- From Moran Hlinka
    Be sure to watch the video...
    Discuss the advertising/ branding techniques.

    Finals Discussion- Children and Marketing

    McDonald's defends advertising to children

    vs.
    The Corporatized Child
    CCFC Part 1 of 2
    View more presentations from CCFC  and one more here
    Discuss...

    Final Discussion -Advertising-Social Networking



    Company Site
    Facebook page

    Discuss the strategy and effectiveness. 

    Final Discussion- Representation of Violence Against Women

    Watch this clip from a recent Gossip Girl
    Further Commentary  Read comments.
     Feminist Frequency has some thoughtful posts as well.
    More on the Bechdel Test and stats and
    Discuss...

    Final Discussion- Relationships and Advertising


    And here is an example how it plays into political commentary as well.

    Pesky Wife Blamed After Republican Presidential Hopeful Drops Out


    Discuss...

    Discussion Final- Male Gender Codes


    Discuss...

    Final Discussion- Hollywood $$$

    Why?



    To put the matter baldly: as a frightening proportion of supposedly grownup movies have reverted to the childish, so a disarming proportion of supposedly child-friendly movies have found friends in an adult audience.

    Read more http://www.newyorker.com/reporting/2011/05/16/110516fa_fact_lane#ixzz1N0zeki4P
    Satire for a pitch session:



    From Disney Cars 2
    Candland Movie...Really?

    Tuesday, April 19, 2011

    Hall of Shame Playlists- Spring 2011

    Candidate 2.0 from Katie Kemnitz

    Hall of Shame- Jerrick's Blog Link
    Stephanie Porter-


    Mike Worthy

    Srijan Shrestha

    Alan


    Brenden O'Malley



    Dan S.


    Chris P.


    America C.


    Christine Terry


    Todd W.

    Wednesday, March 16, 2011

    Monday, February 28, 2011

    The Personal Impact of the Web

    This is an interesting debate from NPR's On The Media that follows our first unit of study of this course. Take a listen and learn. I found the terms of "online disinhibition effect" to be quite interesting in regards to how the internet may facilitate our id in to a space that would otherwise be unspeakable. 


    Here is the entire show.

    Wednesday, February 9, 2011

    60 Minutes Facebook Profile 2010

    The Movie is up for plenty of awards but here is the most recent profile of  Facebook Part 1  & Part 2.

    Sunday, January 30, 2011

    Sunday, January 23, 2011

    Monday News

    1. Outgoing Google CEO Eric Schmidt Plans Stock Sell-Off

    2. H&R Block & Wrigley Join GM & Taco Bell Suspending Ads On Racy MTV 'Skins': Is Subway Next?

    3. And from a book review in the New York Times of Cinderella Ate My Daughter

     Yet the princess phase, at least in its current hyper-feminine and highly commercial form, is anything but natural, or so Peggy Orenstein argues in “Cinderella Ate My Daughter.” As she tells the story, in 2000 a Disney executive named Andy Mooney went to check out a “Disney on Ice” show and found himself “surrounded by little girls in princess costumes. Princess costumes that were — horrors! — homemade. How had such a massive branding opportunity been overlooked? The very next day he called together his team and they began working on what would become known in-house as ‘Princess.’ ” Mooney’s revelation yielded a bonanza for the company. There are now more than 26,000 Disney Princess items on the market; in 2009, Princess products generated sales of $4 billion.

     

    Thursday, January 20, 2011

    Friday Fun and Assignment #1

    A) Complete the Media Diet Survey
    B) Sign up for google docs.  Just follow the presentation.  Assignment #1 is in the last slide


    C) then a cool video