Promoting the actual product isn't the hardest part, putting the name brand out there is. Through advertising, throwing events, and connecting with fans through social networks, society has been hooked, mainly younger generations, to the energy drink status. Just with holding the can in your hand, wearing a shirt that displays the logo or simply riding a skateboard that panels the logo on the backside, teens have been forced to feel power through the energy drink illusion. The industry simply grabs the attention of viewers to buy the product just to feel cool, and make you feel one step above everyone surrounding. bottom line, this is a huge hoax creating an unrealistic hope for teen drinkers. Yes it may boost your actions for a few hours but it certainly doesn't boost your attitude towards others.
I totally agree with Morgan, promoting the product itself isn't hard especially when the product in this case Monster is being associated with things that younger generations are into such as skateboarding, dirt biking, music, women, social sites, clothing, and any other extreme sports that the drinks want to be associated with. Since the drinks are directly associated with cool activities and objects, the consumers are forced to think that they are also cool, extreme, and above other just by drinking the drink. I have personally seen people that drink these energy drinks do product placement of their own, adjusting the can so everyone can know what they are drinking.... like it really matters! People are brain washed to thinking what a product that they buy will bring positive outcomes from advertisers, which is their main goal, in this case Monster and Rockstar are trying to boost their consumers hopes to feel cool and be on another social status above other who don't drink it.
I completely agree with what Morgan and Chris have to say. Status comes with energy drinks- or at least that is what many young people believe. They believe that if they spend between $2 and $5 on an energy drink with the logo Monster or Rockstar on it that they will be viewed by others as "cool" or a part of the "in group". The way these advertisers promote their energy drinks is unfortunate. Youth should not be told that in order to be cool or feel accepted you must drink this certain drink or attend these specific events. Personally, I have never got into this trend.. I never found it necessary to define myself by the kind of drinks I consume or the social events I attend. On the other hand, others do try to define themselves by the products they consume and it's sad because we should be learning how to define ourselves by the actions we take towards others.. in a positive way.
I agree with April. Once these companies get one group hooked on their product others will join in because they want to be apart of something "cool". It doesn't help that they are surrounded by the product everywhere they go. They come out with all these clothes and accessories. I wouldn't wear a shirt just because it said water on it but because Monster and Rockstar have these groups of followers it suddenly makes it ok to brand yourself with a drink.
Its funny how nowadays even an energy drink can determine what social group you're from and if you're cool or not. Its kind of ridiculous that people think they're cool just by buying a Monster or any other energy drink, its just a can and nothing more. There is even stickers and shirts that people buy, but is it for the brand or because they really enjoy the drink? There are so many energy drinks out there, why no red bull? You don't hear much about people walking around with a red bull its probably because its not "cool". People shouldn't feel like they have to buy a drink to fit in. Its just a drink that doesn't get you anywhere.
In this case of branding, Monster was actually smart in having people bring in cans in order to get a pit pass. The downfall is that they have their "Monster girls" who walk around in trashy clothes and they handed out free pictures of them. I also agree that once one person starts drinking Monster, then a whole bunch of people will drink it also. It is like back in eighth grade, when Hollister was really big. Once one person wore it, then a bunch of other poeple wore it to fit and and be cool. I think that these companies are tricky and just try to make people buy there product. They advertise in all different ways.
I don't think this video showed on here for the Monster event had anything to do with social class or being "cool," but that's just my opinion. I think it was a great idea of Monster to host such an event where people would have to buy a ton of drinks to bring in their empty cans. This gives them business is several different ways. Also, at the event, even if they're never drank Monster, they'd have the opportunity to do it here. I think Monster did a great job advertising themselves by putting their label on every little detail you could find. Also, by giving away free things, I think it's just Monster's way of trying to "win" people over onto their side and buy their product rather than other energy drinks.
Obviously, these promotions are aimed at guys. I can understand the reasons for trying to appeal to one gender more than the other, but I would think it would be more beneficial to try to appeal to both men and women. This way, they could increase sales drastically. Especially with a product like an energy drink. Nothing specifically shows that this product would be better suited to men or women, except the advertising. Trying to only appeal to men might not be the best approach in this regard.
I think this way of promoting a product is a great idea! By having a "go green" theme to attract consumers is a great idea to make the Monster company look good! Everyone wants to help the world go green and by trying to get younger generations involved and rewarding them for it is a smart marketing plan. Everyone knows Monster & Rockstar from seeing the ads and branding at concerts, festivals, some stores & at motocross and skate events. For this specific Monster reward was a "pit pass" & in the pit there were pit girls...that were young and attractive. Of course young boys will be attracted to go buy the product and go receive their pit pass. Also like Jordan said, I agree that the Monster products and promotions are mostly aimed at attracted males.
Well what can i say monster knows what they're doing i mean getting people to come and recycle where they already got the peoples attention saying that they want you to recycle, then they go and charge free emission all you had to do is go out and buy their product once again another smart move because everyone is going to go out and specifically buy their product and then you got everyone together with famous people and VIP passes. I mean these people are genius they go and sponsor all these athletes which kids look up to and wanna be just like them, meaning all these kids are influenced into buying their product because who's riding or skating for that company . And finally the whole kids and teens drinking this as somewhat of a statement, I mean they really do know what they're doing. I even went out friday and bought one just because I have not had one in a while and had a craving for it because we watched this exact video in morgan's presentation.
I agree with Jordan that Monster's products are mainly aimed at men. They sponsor supercross and other extreme sporting events that have a mostly male fan base. They also have women in lesser clothing walking around covered with the Monster logo acting as a sort of mascot. I also agree with Christopher that it was a smart move giving free admission to anyone who brings a Monster can to recycle. Many people will go out and buy the product in order to get into the event for free. Having people bring in cans to recycle also shows that the Monster company cares about the environment which will attract even more followers.
Personally I hate monstar and I hate rockstar but I know people who will drink it everyday and wear a shirt, sweatshirt/hoodie, hats or anything really almost everyday with the monstar logo on it. Obviously, they aim for men and teen guys especially with this event they have women with very little clothing and they have rooms designed to look like "clubs" and also they have a lot of motocross so it's all aimed towards men.
I agree with ashley , I think monster and rockstar are both disgusting the first time i tried it i hated it i felt like i was tasting medicine and then the after taste was horrible and rockstar i don't know how to describe it but i definetly hated it. And i've seen how people show their loyalty by branding their favorite brand of themselves
I agree with April and Dani. It's rediculous that people are being branded by an energy drink. In the video Morgan showed us, people were completely surrounded by Monster logos and drinks while they were at the event. People even had the Monster logo tattooed on their bodies. The energy drink doesn't even taste good which makes me think how they got so many people to love their brand.
I agree with Heather. I don't think that by drinking monster or rockstar it makes you cool or part of a certain social group. I've seen people of all sorts of social classes drinking monster and I don't believe someone is cooler because of it. I think that monster just advertises well and gets people to buy it. Holding an event for monster is a great way to attract new buyers. I personally remember monster trucks coming to the high school basketball games and giving out free monsters. Because of that I bought a few monsters in my life as well as some of my friends. I think that monster and rockstar are good advertisers and just because you drink monster it doesnt make you cool or part of the group.
I can see how others may be influenced by the advertisements put out by Monster and Rockstar, but I have never personally been a part of that crowd. In total, I have probably had Monster about five times, and Rockstar none. What they do a good job with is the amount of money spent on their advertisements. Monster is all over the place, it is impossible to avoid it. Word of mouth is also a great advertisement that isn't paid for my Monster or Rockstar. The fact that the drinks taste good and give you a momentary boost of energy also help the product sell. I can agree with the others who posted when they say that these energy drinks can make others "feel" cool, but try to find someone who admits it and you won't.
I agree with what everyone has been saying in that drinking Monster is not going to make you any cooler or un-cooler then what you are. Just because it is used in ads does not mean that you will be cool. Beer is advertised in ads all the time, yet drinking doesn't make anyone cool, it actually makes them look really dumb sometimes, because of the fact that they are trying to be like evryeone else, instead of being their own person. Also I believe that these ads are mainly amied at males. monster is protrated to make males more manly and badass if they drink Monster. What mkaes you a real man, is not doing what everyone is doing, which includes not drinking moster just because everyone is doing it.
Monster hoodies, Rockstar hats..what is this? I think its extremley outrageous how they've taken these energy drinks so far. It first started out just energy drinks but now its definitley became much more. Its ridiculous how bmx racers and all these other companies are having all sorts of events to promote the energy drinks. First off Monster going green? How does having huge trucks with the logo monster on them, and all these people traveling miles and miles away, wasting so much gas just to come to these events being enviornmental? Thats not going green! Furthermore, i think its a little ridiculous how far they've taken these energy drinks.
Energy drink company's (Monster especially) give away free product like t-shirts, hats, and free energy drinks all the time at big events because they know people will remember that or they will just wear the free gear and advertise for these company's everywhere they go. Company's also pay people to paint their logos on their cars and even put massive red bull cans on the back of cars. Why? Because people see these things and subconsciously remember these advertisements and buy that product. People will pay more for a product if it is well advertised.
Promoting the actual product isn't the hardest part, putting the name brand out there is. Through advertising, throwing events, and connecting with fans through social networks, society has been hooked, mainly younger generations, to the energy drink status. Just with holding the can in your hand, wearing a shirt that displays the logo or simply riding a skateboard that panels the logo on the backside, teens have been forced to feel power through the energy drink illusion. The industry simply grabs the attention of viewers to buy the product just to feel cool, and make you feel one step above everyone surrounding. bottom line, this is a huge hoax creating an unrealistic hope for teen drinkers. Yes it may boost your actions for a few hours but it certainly doesn't boost your attitude towards others.
ReplyDeleteI totally agree with Morgan, promoting the product itself isn't hard especially when the product in this case Monster is being associated with things that younger generations are into such as skateboarding, dirt biking, music, women, social sites, clothing, and any other extreme sports that the drinks want to be associated with. Since the drinks are directly associated with cool activities and objects, the consumers are forced to think that they are also cool, extreme, and above other just by drinking the drink. I have personally seen people that drink these energy drinks do product placement of their own, adjusting the can so everyone can know what they are drinking.... like it really matters! People are brain washed to thinking what a product that they buy will bring positive outcomes from advertisers, which is their main goal, in this case Monster and Rockstar are trying to boost their consumers hopes to feel cool and be on another social status above other who don't drink it.
ReplyDeleteI completely agree with what Morgan and Chris have to say. Status comes with energy drinks- or at least that is what many young people believe. They believe that if they spend between $2 and $5 on an energy drink with the logo Monster or Rockstar on it that they will be viewed by others as "cool" or a part of the "in group". The way these advertisers promote their energy drinks is unfortunate. Youth should not be told that in order to be cool or feel accepted you must drink this certain drink or attend these specific events. Personally, I have never got into this trend.. I never found it necessary to define myself by the kind of drinks I consume or the social events I attend. On the other hand, others do try to define themselves by the products they consume and it's sad because we should be learning how to define ourselves by the actions we take towards others.. in a positive way.
ReplyDeleteI agree with April. Once these companies get one group hooked on their product others will join in because they want to be apart of something "cool". It doesn't help that they are surrounded by the product everywhere they go. They come out with all these clothes and accessories. I wouldn't wear a shirt just because it said water on it but because Monster and Rockstar have these groups of followers it suddenly makes it ok to brand yourself with a drink.
ReplyDeleteIts funny how nowadays even an energy drink can determine what social group you're from and if you're cool or not. Its kind of ridiculous that people think they're cool just by buying a Monster or any other energy drink, its just a can and nothing more. There is even stickers and shirts that people buy, but is it for the brand or because they really enjoy the drink? There are so many energy drinks out there, why no red bull? You don't hear much about people walking around with a red bull its probably because its not "cool". People shouldn't feel like they have to buy a drink to fit in. Its just a drink that doesn't get you anywhere.
ReplyDeleteIn this case of branding, Monster was actually smart in having people bring in cans in order to get a pit pass. The downfall is that they have their "Monster girls" who walk around in trashy clothes and they handed out free pictures of them. I also agree that once one person starts drinking Monster, then a whole bunch of people will drink it also. It is like back in eighth grade, when Hollister was really big. Once one person wore it, then a bunch of other poeple wore it to fit and and be cool. I think that these companies are tricky and just try to make people buy there product. They advertise in all different ways.
ReplyDeleteI don't think this video showed on here for the Monster event had anything to do with social class or being "cool," but that's just my opinion. I think it was a great idea of Monster to host such an event where people would have to buy a ton of drinks to bring in their empty cans. This gives them business is several different ways. Also, at the event, even if they're never drank Monster, they'd have the opportunity to do it here. I think Monster did a great job advertising themselves by putting their label on every little detail you could find. Also, by giving away free things, I think it's just Monster's way of trying to "win" people over onto their side and buy their product rather than other energy drinks.
ReplyDeleteObviously, these promotions are aimed at guys. I can understand the reasons for trying to appeal to one gender more than the other, but I would think it would be more beneficial to try to appeal to both men and women. This way, they could increase sales drastically. Especially with a product like an energy drink. Nothing specifically shows that this product would be better suited to men or women, except the advertising. Trying to only appeal to men might not be the best approach in this regard.
ReplyDeleteI think this way of promoting a product is a great idea! By having a "go green" theme to attract consumers is a great idea to make the Monster company look good! Everyone wants to help the world go green and by trying to get younger generations involved and rewarding them for it is a smart marketing plan. Everyone knows Monster & Rockstar from seeing the ads and branding at concerts, festivals, some stores & at motocross and skate events. For this specific Monster reward was a "pit pass" & in the pit there were pit girls...that were young and attractive. Of course young boys will be attracted to go buy the product and go receive their pit pass. Also like Jordan said, I agree that the Monster products and promotions are mostly aimed at attracted males.
ReplyDeleteStephanie Porter
Well what can i say monster knows what they're doing i mean getting people to come and recycle where they already got the peoples attention saying that they want you to recycle, then they go and charge free emission all you had to do is go out and buy their product once again another smart move because everyone is going to go out and specifically buy their product and then you got everyone together with famous people and VIP passes. I mean these people are genius they go and sponsor all these athletes which kids look up to and wanna be just like them, meaning all these kids are influenced into buying their product because who's riding or skating for that company . And finally the whole kids and teens drinking this as somewhat of a statement, I mean they really do know what they're doing. I even went out friday and bought one just because I have not had one in a while and had a craving for it because we watched this exact video in morgan's presentation.
ReplyDeleteI agree with Jordan that Monster's products are mainly aimed at men. They sponsor supercross and other extreme sporting events that have a mostly male fan base. They also have women in lesser clothing walking around covered with the Monster logo acting as a sort of mascot. I also agree with Christopher that it was a smart move giving free admission to anyone who brings a Monster can to recycle. Many people will go out and buy the product in order to get into the event for free. Having people bring in cans to recycle also shows that the Monster company cares about the environment which will attract even more followers.
ReplyDeletePersonally I hate monstar and I hate rockstar but I know people who will drink it everyday and wear a shirt, sweatshirt/hoodie, hats or anything really almost everyday with the monstar logo on it. Obviously, they aim for men and teen guys especially with this event they have women with very little clothing and they have rooms designed to look like "clubs" and also they have a lot of motocross so it's all aimed towards men.
ReplyDeleteI agree with ashley , I think monster and rockstar are both disgusting the first time i tried it i hated it i felt like i was tasting medicine and then the after taste was horrible and rockstar i don't know how to describe it but i definetly hated it. And i've seen how people show their loyalty by branding their favorite brand of themselves
ReplyDeleteI agree with April and Dani. It's rediculous that people are being branded by an energy drink. In the video Morgan showed us, people were completely surrounded by Monster logos and drinks while they were at the event. People even had the Monster logo tattooed on their bodies. The energy drink doesn't even taste good which makes me think how they got so many people to love their brand.
ReplyDeleteI agree with Heather. I don't think that by drinking monster or rockstar it makes you cool or part of a certain social group. I've seen people of all sorts of social classes drinking monster and I don't believe someone is cooler because of it. I think that monster just advertises well and gets people to buy it. Holding an event for monster is a great way to attract new buyers. I personally remember monster trucks coming to the high school basketball games and giving out free monsters. Because of that I bought a few monsters in my life as well as some of my friends. I think that monster and rockstar are good advertisers and just because you drink monster it doesnt make you cool or part of the group.
ReplyDeleteI can see how others may be influenced by the advertisements put out by Monster and Rockstar, but I have never personally been a part of that crowd. In total, I have probably had Monster about five times, and Rockstar none. What they do a good job with is the amount of money spent on their advertisements. Monster is all over the place, it is impossible to avoid it. Word of mouth is also a great advertisement that isn't paid for my Monster or Rockstar. The fact that the drinks taste good and give you a momentary boost of energy also help the product sell. I can agree with the others who posted when they say that these energy drinks can make others "feel" cool, but try to find someone who admits it and you won't.
ReplyDeleteI agree with what everyone has been saying in that drinking Monster is not going to make you any cooler or un-cooler then what you are. Just because it is used in ads does not mean that you will be cool. Beer is advertised in ads all the time, yet drinking doesn't make anyone cool, it actually makes them look really dumb sometimes, because of the fact that they are trying to be like evryeone else, instead of being their own person. Also I believe that these ads are mainly amied at males. monster is protrated to make males more manly and badass if they drink Monster. What mkaes you a real man, is not doing what everyone is doing, which includes not drinking moster just because everyone is doing it.
ReplyDeleteMonster hoodies, Rockstar hats..what is this? I think its extremley outrageous how they've taken these energy drinks so far. It first started out just energy drinks but now its definitley became much more. Its ridiculous how bmx racers and all these other companies are having all sorts of events to promote the energy drinks. First off Monster going green? How does having huge trucks with the logo monster on them, and all these people traveling miles and miles away, wasting so much gas just to come to these events being enviornmental? Thats not going green! Furthermore, i think its a little ridiculous how far they've taken these energy drinks.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteEnergy drink company's (Monster especially) give away free product like t-shirts, hats, and free energy drinks all the time at big events because they know people will remember that or they will just wear the free gear and advertise for these company's everywhere they go. Company's also pay people to paint their logos on their cars and even put massive red bull cans on the back of cars. Why? Because people see these things and subconsciously remember these advertisements and buy that product. People will pay more for a product if it is well advertised.
ReplyDelete