Green Lantern and Vertical Integration

So this is the big week for the first trailer for The Green Lantern, the next comic hero franchise that Time Warner is hoping to launch as is open up its comic book catalogue from its DC Comics holding. It just so happens that this week also finds Ryan Reynolds to be People magazine's "Sexiest Man Alive 2010". Follow the integration from People magazine to be under Time which is under Time Warner that also owns...yes Warner Brothers Studio that is releasing Green Lantern. Shrewd move t-dubs.